![]() Your business doesn’t need to have an official Pinterest account for its content to be pinned on Pinterest. People are probably pinning from your website already. Tell people about your Pinterest activity by linking to your account, boards, and pins from all of your other online marketing (including your email newsletters and promotions!). Create a board that has gift idea pins of your products arranged by theme to help for those hard-to-buy-for people on shoppers’ lists. Tip: Take advantage of the shopping mindset on Pinterest. The Crafty Yankee, a retail store in Lexington, MA, created a gift guide on Pinterest and invited their employees to guest-pin on the board to share their ideas. And because Pinterest is a visual social network, the images that show up in that search make the purchasing process easier. Pinterest users routinely search the site to find products they want to buy. Think of Pinterest as an online catalog or a shopping search engine. And users aren’t shy about shopping there - 82 percent of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. People use Pinterest to look for gifts.Īccording to Pinterest, 3 billion holiday gift pins are created each year. Here are four reasons you should use Pinterest for your holiday promotions: 1. Pinterest also fits in perfectly with your holiday email marketing strategy - giving you the chance to create collections of gift ideas and promote them to your email audience. Making sure your business is visible could drive more attention and increase end-of-year sales for your business. People use Pinterest to decide what to buy and how to celebrate during the holiday season. Was Pinterest a part of your holiday marketing plan last year?Įven if you’re brand new to Pinterest, the holiday season is a great time to start. Azure Collier Last Modified: Octo6 min read
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